Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.Read More
- Kellogg’s Finalizes Company Split, Mondelēz Completes Gum Business Sell-OffKellanova now becomes a global snack conglomerate for brands like Pringles, Cheez-It, Pop-Tarts, Rice Krispies, Eggo, and more. Learn more.
- P&G Leans Into Intelligent Fragrance Development Powered By AIProcter & Gamble is optimizing its fragrance efforts by introducing scalable, AI-powered technology for improved malodor control.
- Maybelline, Bacardi, 19 Crimes, Three Olives and Mattel Tap Tech for Immersive Brand ExperiencesWith an assortment of tech-powered offerings now available to enterprises willing to step outside the box, CG companies are learning to prevent loyalty burnout with efforts that immerse consumers into the world of the brand, tapping into technologies
- 5 Brands to Open Up ShopIn this second annual look at the brands that have opened up brick-and-mortar shops, we give you companies to a keep an eye on, as they provide new consumer experiences that stand out from the digital realm.
- Unilever, Walmart, Bel Group Pledge #TooGoodToWaste With Consumer Goods ForumA host of CPG companies and retailers, including Unilever, Bel Group, and Walmart, are aligning with the Consumer Goods Forum in a bid to combat food waste across the value chain.