Branding
Branding Creating and spreading brand identity involves much more than the brand name, traits, and...
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Category: Branding
Retail Insider
- 2025 Retail and Consumer Goods Analytics StudyCGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytic maturity and identifies key trends in their investments. Learn where your company ranks among the industry’s leaders.
- Nestlé Names Jeff Hamilton Americas CEO, Steve Presley To DepartNestlé has named a new chief executive officer of its Americas business unit, effective July 1. Get the details.
- P&G, KDP, Nestlé, Colgate-Palmolive & Unilever Respond to Dive in Consumer SentimentMany CPGs are feeling the pressure of low consumer confidence. Here’s how they are responding, according to recent earnings conversations.
- Americans Putting Off Major Purchases Due To Tariffs: NielsenIQNielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff announcement.
- Wells and Ferrara Partner To Bring Gen-Z Trolli Fans Into New CategoryAs shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and experiences.
