CGT’s annual Retail and Consumer Goods Analytics Study benchmarks the two industries’ analytic maturity and identifies key trends in their investments. Learn where your company ranks among the industry’s leaders.
NielsenIQ has kicked off a four-part study on how Americans and Canadians feel about tariffs, establishing a baseline with a survey conducted before President Donald Trump’s April 2 tariff announcement.
As shopper preferences quickly shift, consumer goods companies are battling at the shelf for relevancy, and as a result, they’re seeking out partnerships that bring consumers into new categories and experiences.