Branding
Branding Creating and spreading brand identity involves much more than the brand name, traits, and...
Read More
Category: Branding
Retail Insider
- EnsembleIQ Names Lisa Johnston as Editorial Director of Path to Purchase Institute and Consumer Goods TechnologyEnsembleIQ announces that Lisa Johnston has been appointed as Editorial Director for both the Path to Purchase Institute and Consumer Goods Technology. Learn more.
- Inside the Kellogg’s Spin-Off: What the Historic Split Meant for Tech TeamsRamesh Kollepara, global chief technology officer of Kellanova, and Bill Rex, CIO of WK Kellogg, shared what the historic split meant for the tech teams, as well as how they’re finding new synergies within their new organizations.
- Chick-fil-A's Bill Akins Joins Analytics Unite 2025 RosterBill Akins, executive director at Chick-fil-A, will share his experience in proving and maximizing ROI in AI implementations at the consumer goods industry’s premier event for analytics education, Analytics Unite.
- Unilever Hits Up AI Hippo for Lifebuoy Brand EngagementAn AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world.
- Tata Consumer Products Taps Forecasting Tool to Improve Tea BlendingTea company Tata Consumer Products Limited is optimizing the procurement of raw materials used in its teas and improving planning for the blending process.
