Branding
Branding Creating and spreading brand identity involves much more than the brand name, traits, and...
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Retail Insider
- PepsiCo Restructure to Focus on Automation, Digitalization, SimplificationThe productivity savings will fund investments in advertising, marketing and consumer value.
- Kellanova Execs Predict Top 2026 Tech Trends, Shift From Modernization to ReinventionCDIO Salmon and other execs predict that the following five tech trends will transform how consumer goods companies do business.
- PopSockets Turns to Unified Data to Power AI-Enabled Inventory PrecisionIts original data process wasn't sustainable at scale, says Kyle Chu, senior manager of business intelligence and financial planning at PopSockets.
- How Challenger Brands Are Beating Major CPGs on VisibilityA new report analyzes how major CPGs are faring on Amazon compared to these challengers and Amazon’s private label.
- Redefine the Possible at Analytics Unite: 2026 Registration OpenThis year's theme focuses on the growth track, which is rarely a straight path; it belongs to leaders who embrace volatility with adaptability, agility and confidence.
